Candidates say Cash is still king

21 January 2009

Candidates say "Cash is still king"

Cash is still king for candidates, according to a new survey by specialist media recruiters ICUR. In a December 2008 survey of media agency workers, results showed the number one priority when changing jobs to be salary package; with career progression and company reputation tying for second.

'People often say they would change roles for better company culture, great teams or work/life balance but when it comes to the crunch, salary often turns out to be the key decider' says Belinda Kerr, MD of ICUR.

The survey also revealed that although most respondents are receiving regular performance reviews, almost half (44.4%) of all respondents indicated these are not against clear Key Performance Indicators (KPIs).  "Love them or hate them, there are few better ways to accurately assess employee performance,' says Janet Blunden, Media Agency specialist at ICUR. 'Without set KPIs, it can be difficult to pinpoint what areas need improvement or to recognise employees who have exceeded expectations.

Some interesting perceptions in the market also became evident in the survey. According to survey results, Mediacom is perceived as offering the best value for clients,  Ikon Communications is thought to have the best working culture whilst OMD is considered a leading digital pioneer.

For more information about ICUR, please contact:

Belinda Kerr  -  belinda@icur.com.au                        02 9698 2625

News Articles list page